Domino’s is taking leading the pack when it comes to innovative marketing campaigns. Domino’s Brazil is releasing a line of scented DVD’s that both look and smell like pizza. Sound a little crazy? Well, there is a method to their madness. Dominos’ goal is to use the scented discs to reinforce the lazy Friday night ritual of an at-home movie and pizza night. My tummy is overjoyed at the news but my wallet is already in panic mode.